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Jenny Gould Therapy

CBT, Clinical Hypnotherapy, Coaching


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By Jenny Gould, Jun 10 2019 11:42AM

Sudden feelings of panic are very unpleasant - if you’ve ever had what is generally called a panic ‘attack’, you will know that. The first thing to note is that this is not an ‘attack’ in any way. That word is likely to make you feel more anxious and panicky, so call it whatever you like, but don’t call it a ‘panic attack’!

However bad it might feel, panic is not dangerous. You might feel you’re going to choke, have a heart attack or faint, but it is simply an over-enthusiastic stress response. The adrenaline and other stress hormones are released as if your life were being threatened by that lion….but it isn’t. You notice the physical sensations ( e.g. feeling of tightness in your throat) and that leads to a vicious cycle of panicky thoughts and more physical sensations. The feeling will pass (as it always does), and once you give it less importance it immediately seems less threatening.

How to Handle a Panic Attack

No need to be afraid. Flow through it. It will pass as it has before. This will significantly reduce its power.

Move your body. This changes your physiological state.

Tell yourself something positive.

Actively do something else, it doesn’t matter what! Turn your attention elsewhere.

By Jenny Gould, Mar 23 2018 10:18AM

That ‘Inner Critic’ is very insidious and quite toxic. It begins quietly and before you know it it’s like the loudest voice in the room. So why is it there? Its purpose is to keep you safe, to protect you. It’s the job of the primitive part of your brain to prevent you from doing anything to threaten your survival, so it urges you to be cautious. But of course we are not in mortal danger very often, so it the message is really an ‘error’ message. Why not take a moment to list as many of your self-critical thoughts as you can. Getting those thoughts out from where they lurk gives you the chance to see them for what they really are!

Taken from my book "Managing Anxiety at Work"published by

By Jenny Gould, Oct 7 2016 11:24AM

Disturbing new data from NHS Digital shows that one in five women reported a common mental disorder such as anxiety and depression in 2014, compared with one in eight men.

The study of mental health and wellbeing is based on research on 7,500 members of the public – just over 300 of them were women aged 16-24. The 2014 data showed the gender gap in mental illness had become most pronounced in young people, and had increased since the first survey in 1993.

Young women are the highest risk group in England for mental health problems, according to the data with this age group also showing high rates of self-harm and post-traumatic stress.Clinical hypnotherapy can be more effective than medication in dealing with anxiety, depression and

similar issues. Therapists who are registered with the National Council for Hypnotherapy are urged to join the Complementary & Natural Healthcare Council (CNHC) – the UK voluntary regulator set up with government support to protect the public by providing a UK voluntary register of complementary therapists.

In treating people with anxiety and other CMDs, the NCH says: “A hypnotherapist can help assess the anxiety, identifying the root of stress or anxiety whether it is a situation, a physical issue, a past experience or a relationship.”

Using this information, the therapist will establish what goals the person wants to achieve in their mental life and work with them to reach these goals using a range of different techniques.

“After sessions with a hypnotherapist you may feel more confident; more relaxed in situations that have previously challenged you,” adds the NCH. “Many people say that they are calmer and that they have more clarity of thought – able to make decisions more easily.”

See the full article from NCH here:

By Jenny Gould, Jan 3 2016 06:33PM

"Like feathers (in your pillow) spread by the wind, every word you utter goes out into the world, never to be returned. If you speak words of anger, despair, envy, and desolation, they will cut through others like the sharpest knife and you may never be able to fully undo their effect. If you speak words of love, kindness, appreciation, and hope, you will never need to try. Your words will carry throughout the world like feathers in the wind, bringing rest to the weary, comfort to the sick, and hope to the downtrodden. When you truly recognize that each word you speak has the power to cut like a knife or comfort like a pillow, your word will be your wand and whatever you've been seeking will be yours".

From a story by Supercoach, Michael Neill

By Jenny Gould, Dec 15 2011 04:54PM

Our thinking habits, attitudes and beliefs influence every aspect of our lives - our mood, our emotional resilience, stress levels, performance, relationships, and the potential to fulfill our goals and ambitions. But where do they all come from – how do they develop?

Your beliefs are generalisations about the world, formed from all the things you have been told about yourself and the world around you from the minute you were born, and based on your limited experience of life. So in a nutshell you have created an image of yourself based on the opinions of other people, or what you perceived those opinions to be. Initially they were based on your interactions with parents, teachers and other 'grown-ups'. The problem is that when we are young we don’t have the intellectual ability to question the things we hear, so we accept them as the truth.

As we go through life we continue to create our image of ourselves, effortlessly nourishing and reinforcing those beliefs, and behaving in a way that fits with that image - a kind of self-fulfilling prophecy. We search for evidence to support those beliefs, and we often don’t notice any evidence to the contrary – evidence that might show us how ridiculous that belief is.

When I was young I remember my mother once introduced my sister as “the pretty one” and me as “the clever one”! The truth is I can’t even be sure it actually happened that way at all, but that’s how it lives in my memory. So of course all my life I wanted to be the pretty one (the ‘clever’ bit didn’t register at all) and I guess my sister wanted to be ‘clever’ – instead Mum often called her “airy fairy”.

We get into the habit of ignoring all the positive things people say about us, choosing to focus on one small negative comment, because it fits with some irrational belief we have about ourselves. We almost search for the evidence to support it, ignoring the evidence to the contrary.

Our beliefs create our unique perspective on the world, and as we grow and develop these beliefs form ‘filters’ through which we see everything around us, often blinding us to other possibilities. They’re such an integral part of the fabric of who we are that we don’t even really see them, let alone question them!

Remember that your perception of what is true is not the same as something actually being true!

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